Applause is a lifestyle benefit program rooted in freedom of choice by providing modern compensation. Applause lets employees own their health. They different themselves by offering options outside the traditional benefits package that is designed to be affordable for organizations of all sizes.

Applause came to us in need of a new brand strategy that targeted and appealed to innovative and new businesses. By focusing on the brand messaging of Applause, we created a new identity that truly embraced their services and modern approach to benefits that stand out from their competitors. Incorporating more modern lifestyle imagery and simplifying the design helped create an aesthetic that balanced a professional and playful feel.